What is the EU AI Act and who does it apply to?
The EU AI Act is the European Union’s comprehensive regulation on artificial intelligence, in force since 2024 and gradually applicable through 2026–2027. It applies to providers, deployers, importers and distributors of AI systems that are placed on the EU market or whose output is used inside the EU — regardless of where the company is based.
Does the EU AI Act apply to startups in Ireland?
Yes. Irish startups developing or deploying AI systems in the EU must comply with the AI Act. Ireland’s designated competent authority will supervise enforcement. SMEs benefit from proportional obligations and access to AI sandboxes, but high-risk systems still require full conformity assessment.
What is a "high-risk" AI system under the Act?
High-risk AI systems are those listed in Annex III (e.g. biometrics, critical infrastructure, education, employment, essential services, law enforcement, migration, justice, democratic processes) or those used as safety components of regulated products. They must meet strict requirements: risk management, data governance, technical documentation, transparency, human oversight, accuracy and cybersecurity.
What are the penalties for non-compliance with the AI Act?
Penalties scale by severity: up to €35M or 7% of global annual turnover for prohibited AI uses, up to €15M or 3% for breach of high-risk requirements, and up to €7.5M or 1% for providing incorrect information to authorities. SMEs benefit from proportionate caps.
When does the EU AI Act fully apply?
The Act entered into force in August 2024. Prohibited AI practices became applicable in February 2025; rules on general-purpose AI models from August 2025; high-risk AI system requirements (Annex III) apply by August 2026; full applicability across all categories is reached by August 2027.
How can On Time Technology help with EU AI Act compliance?
We help organisations classify their AI systems, map obligations, set up risk-management and post-market monitoring processes, prepare technical documentation, integrate provenance and transparency signals into products, and design human-oversight workflows. Our experience building AI-native platforms (NoMoreFakeNews, Freety) means we ship compliance as engineering, not paperwork.